Antoine Lynch enters his first year as Assistant Athletic Director for Media/Operations at Shaw University after being elevated to the role in July 2026. He previously served as Director of Athletic Communications for Shaw University Athletics.
In his role, Lynch oversees the promotion, media coverage and communications efforts for Shaw’s 13 varsity sports while assisting with athletics operations. Since joining the department, he has helped elevate the Shaw Athletics brand through strategic storytelling, digital content, social media growth, graphic design, media relations and event coverage.
During his first five seasons leading athletic communications, Lynch helped promote five CIAA women’s tennis championships, back-to-back CIAA volleyball championships, a USCAA volleyball national championship, women’s soccer Independent and repeat USCAA national championships, as well as four additional Bears programs that finished as conference runners-up. He also assisted with branding and promotion for Shaw’s developmental men’s basketball team, which was formed in 2021.
Lynch is no stranger to Shaw Athletics. He previously served as an athletic communications assistant under former sports information directors Jolisa Williams and Sherri Fillingham. During his time with the department, he has been responsible for graphic updates and digital content across all Shaw Bears social media accounts, while also adding postgame interviews and weekly updates through the Shaw Bears Sports Network on the department’s YouTube channel. Lynch also led the initial design and launch of Shaw Athletics’ website with SIDEARM Sports in the fall of 2022.
In 2023, Lynch received the prestigious John Holley CIAA Sports Information Director of the Year Award in just his second year in the position. During the 2022-23 academic year, he was also among a select group of recipients awarded grants to attend the 2023 College Sports Communicators Convention. He later earned the 2024 D2SIDA USCUnite Attendee Grant and participated in the 2025-26 College Sports Communicators Inclusion Cohort.
Lynch has also gained valuable experience outside of Shaw Athletics, serving on the media staffs for multiple NCAA men’s and women’s basketball tournaments, ACC softball and baseball tournaments, the NCAA Division II Baseball Championship and in the professional ranks with the former Milwaukee Brewers affiliate Carolina Mudcats. He also serves on the media staff for the world-renowned John Wall Holiday Invitational.
A member of College Sports Communicators, formerly known as CoSIDA, Lynch also votes in the D2SIDA Men’s Basketball Regional Rankings. He was recently named CIAA-SIDA President after serving as the organization’s vice president for the previous three years. He has also served on the CIAA women’s tennis and football championship committees while currently serving on the CIAA Management Council.Â
A Bear at heart, Lynch attended Shaw University and majored in recreation management. While at Shaw, he was a member of the Platinum Sound Marching Band and served as section leader of the drumline during his final season. A native of Elizabethtown, North Carolina, Lynch attended East Bladen High School, lettering in three sports.
Lynch, his wife, Tanaya, and their son, Adonis, reside in Wake County, North Carolina
